The dwelling yield for Braddon Place has increased since it last went to market. It sits on the most significant approach route to the city in its most populous suburb. Braddon is dominated by young urbanites, the ideal demographic for an aspirational mixed-use development anchored by a benchmark residential village. Exemplary design and sustainability will strike a chord with the young urban residents and open it up to new audiences locally, nationally and internationally.

Braddon has a flourishing worker base of white-collar professionals and creative entrepreneurs. A growing number of lawyers, real estate agents and public servants are within walking distance. Many makers and knowledge workers are carving out a freelance lifestyle in Canberra’s most creative district. Braddon Place could provide exemplary commercial and co-working spaces for this multitude of current and future workers.

A growing number of local, interstate and international visitors already frequent Braddon for its fine-grain retail and hospitality offer. On top of the urbanite SINKs and DINKs who live in Braddon, families, urban progressives and students flock to Braddon to dine, shop and linger. Braddon Place’s urban village can weave aspirational retail experiences into residential and commercial to deliver a humming and diverse new retail offer for the city. Best-practice human-centred design and sustainability could raise Braddon’s profile into national and international focus.